New Distribution Capability (NDC) is a program launched by the International Air Transport Association (IATA) to modernize and standardize airline distribution. It aims to provide more personalized and differentiated offers to customers through direct distribution channels such as airlines' own websites and mobile apps. NDC uses XML messaging standards and enables airlines to provide rich content, ancillary products, and personalized offers to customers more efficiently and effectively. In this blog, we will discuss the benefits of NDC for airlines, travel agents, and customers.
Benefits of NDC for Airlines:
NDC provides airlines with a way to differentiate their offerings and compete with online travel agencies (OTAs) and metasearch engines. Through NDC, airlines can offer more personalized and tailored products to customers, including seat upgrades, baggage fees, and meal options. This enhances the overall customer experience and provides a competitive advantage to airlines.travel
NDC also allows airlines to have greater control over their distribution channels, reducing their dependence on third-party distributors such as OTAs. This, in turn, helps airlines to reduce distribution costs and increase revenue. By providing more accurate and comprehensive data on customer preferences and behavior, NDC also helps airlines to better target and market their offerings to customers.
Benefits of NDC for Travel Agents:
NDC provides travel agents with access to the same content and functionality as direct channels, allowing them to offer more choice and personalized options to their customers. This improves the overall customer experience and increases the likelihood of repeat business. Through NDC, travel agents can also access rich content and ancillary products that were previously only available through direct channels, enhancing their ability to offer a more comprehensive and competitive set of products to customers.
Benefits of NDC for Customers:
NDC provides customers with a more personalized and tailored travel experience. Through NDC, customers can access a wider range of products and services, including seat upgrades, baggage fees, and meal options. This allows customers to customize their travel experience to their specific needs and preferences. NDC also enables airlines to provide more accurate and relevant offers to customers, improving the overall customer experience and increasing customer satisfaction.
NDC is a program that has the potential to revolutionize the airline industry by providing more personalized and tailored offerings to customers. It offers benefits to airlines, travel agents, and customers by improving the overall customer experience, reducing distribution costs, and increasing revenue. As the adoption of NDC continues to grow, it will be interesting to see how it shapes the airline industry in the years to come.
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